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Google Earth is a virtual globe program that was originally called Earth Viewer and was created by Keyhole, Inc. It maps the earth by the superimposition of images obtained from satellite imagery, aerial photography and GIS 3D globe. It is available under three different licenses: Google Earth, a free version with limited functionality; Google Earth Plus, which includes a few more features; and Google Earth Pro, intended for commercial use.

Formerly known as Earth Viewer, Google Earth was developed by Keyhole, Inc., a company acquired by Google in 2004. The product was renamed Google Earth in 2005 and is currently available for use on personal computers running Microsoft Windows 2000, XP, or Vista; Mac OS X 10.3.9 and above; Linux (released on June 12, 2006); and FreeBSD. In addition to releasing an updated Keyhole based client, Google also added the imagery from the Earth database to their web based mapping software.

The viewer will show houses, the color of cars, and even the shadows of people and street signs.


Google Analytics
(GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. Its main highlight is that a webmaster can optimize his/her AdWords advertisement and marketing campaigns through the use of GA's analysis of where the visitors came from, how long they stayed on the website and their geographical position.

More importantly, a webmaster can define and track conversions, or goals. Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. By using this tool, marketers can determine which ads are performing, and which are not, as well as find unexpected sources of quality visitors.

Google Maps (for a time named Google Local) is a free web mapping service application and technology provided by Google that powers many map-based services including the Google Maps website, Google Ride Finder and embedded maps on third-party websites via the Google Maps API. It offers street maps, a route planner, and an urban business locator for numerous countries around the world.

A related product is Google Earth, a standalone Mac, Windows and Linux program that offers enhanced globe-viewing features.

YouTube logo
YouTube is a popular video sharing website where users can upload, view, and share video clips. YouTube was created in mid February 2005 by three former employees of PayPal. The San Bruno-based service uses Adobe Flash technology to display video. The wide variety of site content includes movie and TV clips and music videos, as well as amateur content such as videoblogging and short original videos. Currently staffed by 67 employees, the company was named TIME magazine's "Invention of the Year" for 2006. In October 2006, Google Inc. announced that it had reached a deal to acquire the company for US$1.65 billion in Google's stock. The deal closed on 13 November 2006.

Unregistered users can watch most videos on the site; registered users have the ability to upload an unlimited number of videos. Related videos, determined by the title and tags, appear to the right of the video. In the site's second year, functions were added which provide the ability to post video 'responses' and subscribe to content feeds for a particular user or users.

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Picasa is a computer application for organizing and editing digital photos. In July 2004, Google acquired Picasa from Idealab and began offering Picasa for free download. There is native support for Windows XP and Windows Vista, as well as a beta Linux version, available through Google Labs. There is also a Mac iPhoto plugin or a standalone program for uploading photos available for OS X 10.4 and later.

For organizing photos, Picasa has file importing and tracking features, as well as tags and collections for further sorting. It also offers several basic photo editing functions, including color enhancement, red eye reduction and cropping. Other features include slide shows, printing and image timelines. Images can also be prepared for external use, such as for e-mailing or printing, by reducing file size and setting-up page layouts. There is also integration with online photo printing services.


Orkut is an Internet social network service run by Google and named after its creator, Google employee Orkut Büyükkökten. It claims to be designed to help users meet new friends and maintain existing relationships. Similar to Friendster and MySpace, Orkut goes a step further by permitting the creation of easy-to-setup simple forums (called "communities") of users. Since October 2006, Orkut permits users to create accounts without an invitation. In April 2007, Orkut introduced polls in communities.

Orkut is the eighth most visited site throughout the world. It is also the 31st most visited site in US.

Orkut was launched on November 17, 2002 by the search company Google, the brainchild of Orkut Büyükkökten, a Turkish software engineer, who developed it as an independent project while working at Google.

In late June 2004, Affinity Engines filed suit against Google, claiming that Orkut Büyükkökten and Google based Orkut on inCircle code. Originally, the Orkut community was felt to be elite, because its membership was by invitation only. At the end of July 2004 Orkut surpassed the 1,000,000 member mark, and at the end of September it surpassed the 2,000,000 mark. As of 15th July, 2007, the number of members was over 62,638,127.

Orkut allowed its users to add videos from February 2007.

Gmail

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Gmail's beta logo

Gmail, officially Google Mail in Germany, Austria and the United Kingdom, is a free Web-based email (Webmail) and POP3 e-mail service provided by Google. It was released on April 1, 2004 as a private beta release by invitation only, and was opened to all as a public beta on February 7, 2007.

This service offers more than 2,879 megabytes of free storage (as of July 2007), a search-oriented interface and a unique 'conversation view'. Gmail is well-known for its use of the Ajax programming technique in its design.

The service provides over 2800 megabytes of free storage (as of July 2007), increased from the original limit of 1 GB. This change was announced on April 1, 2005, and was made for the first anniversary of Gmail. The announcement was accompanied by a statement that Google would "keep giving people more space forever". All Google will say about this now is that it will keep increasing by the second as long as they have enough space on their servers. Gmail's storage will increase with 145 MB a year (equating to almost 0.4 MB per day). If the present growth rate continues unchanged, storage capacity will reach 3 gigabytes by the middle of 2008. Gmail can also be used as an alternative hard drive.

Blogger is a blog publishing system. It was created by Pyra Labs, which was bought by Google in 2003.

Blogger was launched by Pyra Labs in August 1999. As one of the earliest dedicated blog-publishing tools, it is credited for helping popularize the format.

In February 2003, Pyra Labs was acquired by Google under undisclosed terms. The acquisition allowed premium features that Pyra changed to be free. About a year later, Pyra Labs' co-founder, Evan Williams, left Google.

Google purchased Picasa in 2004; it integrated Picasa and its photo sharing utility Hello into Blogger, allowing users to post photos to their blogs.

On May 9, 2004, Blogger introduced a major redesign, adding features including CSS-compliant templates, individual archive pages for posts, comments, and posting by email.

Google Apps logo
Google Apps is a service from Google for using custom domain names with several Google products. It features several known Web applications, including Gmail, Google Calendar, Talk, Page Creator, and Docs & Spreadsheets.

The Standard Edition is free and offers 2GB of e-mail storage per account. The Premier Edition, which offers 10GB of e-mail storage, is 50 USD per year, per account. The Education Edition, which is free, combines features from the Standard and Premier editions.

AdWords is Google's flagship advertising product and main source of revenue. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.

Google's AdWords division is based in Ann Arbor, Michigan.

Advertisers specify the words that should trigger their ads and the maximum amount they are willing to pay per click. When a user searches Google's search engine on www.google.com, ads for relevant words are shown as "sponsored link" on the right side of the screen, and sometimes above the main search results.

The ordering of the paid listings depends on other advertisers' bids (pay for placement P4P) and the "quality score" of all ads shown for a given search. The quality score is calculated by historical click-through rates and the relevance of an advertiser's ad text, keyword, and landing page to the search, as determined by Google. The quality score is also used by Google to set the minimum bids for an advertiser's keywords.

AdSense is an ad serving program run by Google. Website owners can enroll in this program to enable text, image and, more recently, video advertisements on their sites. These ads are administered by Google and generate revenue on either a per-click or per-thousand-impressions basis. Google is also currently beta-testing a cost-per-action based service.

Google utilizes its search technology to serve ads based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted ad system may sign up through AdWords. AdSense has become a popular method of placing advertising on a website because the ads are less intrusive than most banners, and the content of the ads is often relevant to the website.

Currently, the AdSense uses JavaScript code to incorporate the advertisements into a participating site. If it is included on a site which has not yet been crawled by the Mediabot, it will temporarily display advertisements for charitable causes known as public service announcements (PSAs). (Note that the Mediabot is a separate crawler from the Googlebot that maintains Google's search index.)

Many sites use AdSense to monetize their content and some webmasters work hard to maximize their own AdSense income. They do this in three ways:

Lawrence Edward "Larry" Page (born March 26, 1973 in Lansing, Michigan) is an American entrepreneur who co-founded the Googleinternet search engine, now Google Inc., with Sergey Brin.

Page is currently the President of Products at Google Inc. and has a net worth estimated at 16.6 billion dollars, making him the 26th richest (living) person in the world together with Sergey Brin according to Forbes' annual list of billionaires on 2007.

Larry Page is the son of the late Dr. Carl Victor Page, professor of computer science and artificial intelligence at Michigan State University, and Gloria Page, a computer programming teacher at Michigan State University. He is also the brother of Carl Victor Page, Jr., a co-founder of eGroups, later sold to Yahoo! for approximately half a billion dollars.

Page attended a Montessori school in Lansing, Michigan and graduated from East Lansing High School. Page holds a Bachelor of Science degree in computer engineering from the University of Michigan with honors and a Masters degree from Stanford University. At University of Michigan, Page was a member of the solar car team and served as the president of the HKN.

Sergey Brin (Russian: Сергей Брин) (born August 21, 1973 in Moscow, Russia) is an American entrepreneur who co-founded GoogleLarry Page. with

Brin is currently the President of Technology at Google and has a net worth estimated at $16.6 billion as of March 9, 2007, making him the 26th richest person in the world together with Larry Page and the 9th richest person in the United States. He is also the 4th youngest billionaire in the world.

Sergey was born in Moscow, Russia, to a Jewish family, the son of a mathematician and economist. In 1979, when Sergey was six, his family emigrated to the United States. Brin attended grade school at Paint Branch Montessori School in Adelphi, Maryland, but he received further education at home; his father Michael Brin, a professor in the department of mathematics at the University of Maryland, nurtured his interest in mathematics and his family helped him retain his Russian language skills. In September 1990, after having attended Eleanor Roosevelt High School, Sergey enrolled in the University of Maryland, College Park to study Computer Science and Mathematics, where he received his Bachelors of Science in May 1993 with high honors. After graduating from Maryland, Sergey received a graduate fellowship from the National Science Foundation, which allowed him to study for his masters degree in Computer Science at Stanford University. Sergey received his masters degree in August 1995 ahead of schedule in the process of his Ph.D.MBA from the Instituto de Empresa.

Eric Emerson Schmidt of , Ph.D (b. 1955 in Washington, D.C.) is Chairman and CEO of Google Inc and a member of the Board of DirectorsApple Inc. He also sits on the Princeton University Board of Trustees. He lives in Atherton, California with his wife Wendy.

Dr. Schmidt obtained a bachelor of science degree in electrical engineering from Princeton University and an MS in 1979 and a PhD in 1982 in EECS from the University of California, Berkeley. He was joint author of lex, a lexical parser and an important tool for compiler construction.

Dr. Schmidt also teaches at Stanford University as a part time professor of business.

ITV, UK’s biggest commercial television network, is soon to sign a deal with Google to provide search services to its soon to be relaunched website, ITV.com. The service was previously provided by Yahoo. The new service will be rolled out by next month to coincide with the relaunch of the website.

The revamped ITV website will let its million of televiewers watch their favorite canned programs through the web via video streaming.

This deal offers potential benefits to both companies involved. On ITV’s side, Google’s involvement in the cross-platform search function of ITV.com could open up possible future advertising and income generating activities using Google’s various services, particularly the use of YouTube as a possible marketplace for ITV’s proprietary clips. ITV could also gain from Google’s advertising program embedded on its search engine services.

For Google’s this deal may mean additional advertising placement avenues through its established advertising program, but more importantly, the deal adds injury to rival Yahoo.

WASHINGTON/NEW YORK (Reuters) - Google Inc said on Friday it would take part in a major auction of wireless spectrum airwaves, meeting a minimum required bid of $4.6 billion, if U.S. regulators added a sale condition that Google said would promote an open wireless market.

The prospect of Google's participation in the auction escalates the debate over how the valuable airwaves should be used.

Ten days after Federal Communications Commission Chairman Kevin Martin floated a proposed set of rules for the auction, Google said it wants the FCC to require the winning bidder to offer to resell access to some of the airwaves to competitors on a wholesale basis.

"When Americans can use the software and handsets of their choice, over open and competitive networks, they win," Google Chief Executive Eric Schmidt said in a letter to Martin.

Martin's plan would require support for any wireless device or software application, but it did not include the so-called "wholesale" requirement.

Millions of Americans could change the way they utilize their cell phones and the way they access the internet on their mobile devices. The old 700MHz wireless spectrum (UHF band), which is being vacated by the television stations as they convert to digital broadcast, is up for auction by the federal government early next year.

The blogosphere is inundated with opinions and comments on this latest attempt by Google to once again “put it’s money where it’s mouth is”. To me out of the four conditions outlined by Google CEO Eric Schmidt in his letter to the FCC Chairman, the second one “Consumers should be able to utilize a handheld communications device with whatever wireless network they prefer” is going to be the key factor that will determine the way we Americans use our handheld devices in the future. If the FCC agrees to adopt this platform, you can walk into a BestBuy or a CircuitCity or any other store in the future and buy a wireless device and CHOOSE the carrier you deem fit for your needs instead of being forced to use a specific carrier based on the device you selected. Not only that, once you have purchased your wireless device you can switch carriers without incurring those pesky early termination fees and keep the same phone as well. When was the last time the consumer had that kind of control over the wireless carriers in America! As I eluded to in my recent posts Americans are bound to their networks based on the devices they select and it looks like we are seeing the beginnings of a shift from that.

Despite what Google may tell you, Google Apps is not ready for companies that currently depend on Microsoft products.  Companies without formal processes to enforce change usually have many employees that prefer to work within the familiar confines of Outlook — and why shouldn't they? it has served them well for many years.  If you are thinking of moving to Google Apps, please read this first.

These real-life observations are being made by myself — the domain administrator for a company with close to 100 employees that have been using Google Apps for just over 6 months.

Let's start with Gmail.  First, deliver messages via POP that are sent to oneself — it is the first thing people do once their mail client set up.  Domain administrators will hear several complaints about this with varying levels of urgency (sometimes by the same people over and over again).  As a domain administrator, all you can do is tell the user "that's how it works", and "I will file a suggestion".  Even if you are paying for the service, a telephone call will yield similar results — none, or at least the perception of none.

Femtocells, an emerging technology for improving cellular coverage in homes and enterprises, have attracted the interest of none other than Google Inc.

The search giant participated in a US$25 million round of funding for Ubiquisys Ltd., a femtocells vendor based in Swindon, U.K. Technology venture funds Accel Partners, Atlas Venture and Advent Venture Partners LLP also invested, Ubiquisys announced Friday.

Femtocells, named for an order of size in physics that is smaller than "pico" or "nano," are cellular base stations for individual homes or offices. Mobile operators hope to sell them to customers who will install them and immediately enjoy better coverage for data and entertainment services. Weak cellular signals indoors, where most high-speed data services are used, have stunted the growth of those lucrative offerings, according to industry analysts.

Google invested in Ubiquisys as part of efforts to help people use the Internet wherever they are, with the richest possible experience, spokesman David-John Collins said.

"It's about promoting different ways and platforms for people to access the Internet itself," Collins said.


Google Inc. (NASDAQ: GOOG and LSE: GGEA) is an American public corporation, specializing in Internet search and online advertising. The company is based in Mountain View, California, and has 13,748 full-time employees (as of June 30, 2007). Google's mission statement is, "to organize the world's information and make it universally accessible and useful." Google's corporate philosophy includes statements such as "Don't be evil", and "Work should be challenging and the challenge should be fun", illustrating a somewhat relaxed corporate culture.

Google was co-founded by Larry Page and Sergey Brin while they were students at Stanford University and the company was first incorporated as a privately held company on September 7, 1998. Google's initial public offering took place on August 19, 2004, raising $1.67 billion, making it worth $23 billion. Through a series of new product developments, acquisitions and partnerships, the company has expanded its initial search and advertising business into other areas, including web-based email, online mapping, office productivity, and video sharing, among others.

Like most large corporations, Google's businesses have drawn some controversy, such as copyright disputes in its book search project, or censorship by Google of search results as it works with countries such as China (and to a lesser extent France, Germany), which have laws requiring the company hide information from Google users in their country. Additionally, in the post September 11 era, several governments and militaries have raised concerns about the national security risks posed by vivid geographic details provided by Google Earth's satellite imaging.

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